Post by account_disabled on Mar 3, 2024 7:28:38 GMT
This article begins a new series of pills dedicated to inbound marketing , the strategy created in 2009 by the creators of HubSpot, the software with which they created a new approach to digital marketing (and beyond). What has changed in recent years? One might say that everything has changed, from purchasing habits to working methods, especially after the pandemic. Today we will focus on effective trends with respect to strategic planning. Find out more! Evolution of inbound marketing: news on strategies At the dawn of inbound marketing , strategic planning envisaged a medium-long term project , with approximately 12 months of defined activities, linked to the purchasing process of the company's target customers. The spread of digitalisation at all levels and the ever-increasing availability of data and tools to analyze it have converted a year into an entire lifetime, in the world of marketing.
if we consider the speed with which changes occur in the current context. One of the characteristics that determine the effectiveness of inbound strategies is the ability to adapt to the new purchasing cycles of agile organizations . Download the ebook It is no coincidence that many inbound marketing agencies (including ours) have adopted this methodology for some time, on the one hand to improve their efficiency and on the other to meet customer needs . At a strategic planning level, the agile Australia WhatsApp Number Data approach to marketing involves effective internal collaboration to obtain maximum value from activities , analyzing results at least every 30 days and trying to improve performance through the introduction of new elements. The essential elements of the inbound digital marketing strategy This series of articles is structured in pills , so we will not dwell too long on the strategic elements of an inbound marketing campaign; However, you will find links to in-depth pages, if a topic is not clear to you or you would like to know more. Buyer person We are talking about the preliminary step to every marketing strategy : the definition of ideal customers, or buyer personas .
The profile of the target users must be as clear and detailed as possible, to ensure that all subsequent elements are centered and aligned with the objective . inbound marketing Work on buyer personas is essential for: identify the online behavior of customers and prospects make sure you are present with company content on your favorite channels provide answers to their questions Storytelling Starting from the definition of the pain , the challenges that the target customers can overcome thanks to the solutions proposed by the company, the inbound approach involves the creation of a real storytelling that clearly communicates the support offered and has an emotional impact strong on the user. The story serves to make people empathize and generate a bond with the company based on trust , which can then be cultivated in the subsequent phases of the purchasing journey. To be unique and therefore remain imprinted.
if we consider the speed with which changes occur in the current context. One of the characteristics that determine the effectiveness of inbound strategies is the ability to adapt to the new purchasing cycles of agile organizations . Download the ebook It is no coincidence that many inbound marketing agencies (including ours) have adopted this methodology for some time, on the one hand to improve their efficiency and on the other to meet customer needs . At a strategic planning level, the agile Australia WhatsApp Number Data approach to marketing involves effective internal collaboration to obtain maximum value from activities , analyzing results at least every 30 days and trying to improve performance through the introduction of new elements. The essential elements of the inbound digital marketing strategy This series of articles is structured in pills , so we will not dwell too long on the strategic elements of an inbound marketing campaign; However, you will find links to in-depth pages, if a topic is not clear to you or you would like to know more. Buyer person We are talking about the preliminary step to every marketing strategy : the definition of ideal customers, or buyer personas .
The profile of the target users must be as clear and detailed as possible, to ensure that all subsequent elements are centered and aligned with the objective . inbound marketing Work on buyer personas is essential for: identify the online behavior of customers and prospects make sure you are present with company content on your favorite channels provide answers to their questions Storytelling Starting from the definition of the pain , the challenges that the target customers can overcome thanks to the solutions proposed by the company, the inbound approach involves the creation of a real storytelling that clearly communicates the support offered and has an emotional impact strong on the user. The story serves to make people empathize and generate a bond with the company based on trust , which can then be cultivated in the subsequent phases of the purchasing journey. To be unique and therefore remain imprinted.