Post by account_disabled on Jan 24, 2024 4:40:01 GMT
With the introduction of quarantine, many Western businesses are actively promoting their online presence. This time, in the “The Juice” section, we tell you why American companies are increasing their budgets for contextual advertising and how user priorities regarding purchases have changed. Reading time: 8 minutes Briefly about statistics Business response to new conditions How consumer behavior has changed conclusions Briefly about statistics According to the analytical company MediaRadar , between February 17 and March 9, advertising budgets of e-commerce sites doubled - from 4.8 million US dollars to 9.6 million.
Online Fax Lists shopping has become a way out for people around the world who are forced to stay at home. Many people work remotely and shop in online stores to protect themselves and not go out. MediaRadar also notes that higher ad spending among companies reflects their desire to stand out from competitors. The rush to online shopping is also creating technical difficulties for companies that previously had to process fewer orders. Business response to new conditions Large brands easily coped with the increased influx of customers. For example, sales of Walmart and Apple, two of the largest representatives of e-commerce in the United States, broke records of previous years for the first quarter of 2020. Walmart online sales from 2006 to 2020 Walmart online sales from 2006 to 2020.
Image source: Statista.com Apple's first quarter earnings from 2009 to 2020 Apple's first quarter earnings from 2009 to 2020. Image source: macrumors.com Many companies were not ready for the new conditions. Analysts at Profitero and Kantar surveyed 200 executives and found that only 17% consider their organizations to be market leaders. 71% say their companies are simply catching up. What to do in this situation? Let's take a look at what Forbes recommends . Define long-term goals for online sales . According to the same study, only 11% of organizations have clear business plans at the functional level.
Online Fax Lists shopping has become a way out for people around the world who are forced to stay at home. Many people work remotely and shop in online stores to protect themselves and not go out. MediaRadar also notes that higher ad spending among companies reflects their desire to stand out from competitors. The rush to online shopping is also creating technical difficulties for companies that previously had to process fewer orders. Business response to new conditions Large brands easily coped with the increased influx of customers. For example, sales of Walmart and Apple, two of the largest representatives of e-commerce in the United States, broke records of previous years for the first quarter of 2020. Walmart online sales from 2006 to 2020 Walmart online sales from 2006 to 2020.
Image source: Statista.com Apple's first quarter earnings from 2009 to 2020 Apple's first quarter earnings from 2009 to 2020. Image source: macrumors.com Many companies were not ready for the new conditions. Analysts at Profitero and Kantar surveyed 200 executives and found that only 17% consider their organizations to be market leaders. 71% say their companies are simply catching up. What to do in this situation? Let's take a look at what Forbes recommends . Define long-term goals for online sales . According to the same study, only 11% of organizations have clear business plans at the functional level.