Post by account_disabled on Dec 3, 2023 6:20:44 GMT
When Apple announced to users that the iOS 14 system update will help users maintain more privacy. Users can choose whether to allow applications such as Facebook or other apps to collect usage data. Or can you follow the movement? Which of course The brand must be affected to some degree. Especially advertising through Facebook, marketers will have to deal with what's happening this time. What are the impacts that will occur? Let's go see. What is IDFA? First of all, the author would have to explain that inside the iPhone and iPad there is a device identifier called the Identifier for Advertisers, or IDFA , that will help target them.
Evaluating the efficiency of the system When users update iOS 14, IDFA will work by asking Phone Number List users for permission whether they want various applications to track them or not. If the user chooses not to allow tracking It will make the app Local addresses can make advertising less effective. Due to doing Personalization It's going to be more difficult. Picture from Due to Apple iOS14, Apple Tracking Transparency (ATT) will appear when users come to the application or website to ask for consent to collect data for Personalized Ads or presenting advertisements. It is specific to the user. Facebook expects that the number of users who press "Do not allow" will have an impact on Facebook Ads.
Moreover, Accessing various websites from a Macbook, iPhone or mobile device that has updated its system to the iOS14 version will have a Private Click Measurement (PCM) system = a system that will store In-Web Behavior data in Apple, which will send results for measurement. These 2 things are missing. App-to-Web Measurement (tracking and measuring user results from apps to websites) Cross-Domain Measurement (Tracking results from one domain to another) However, Facebook created a system called Aggregated Event Measurement (AEM) as a replacement for PCM to replace two measures: App-to-Web Measurement and Cross-Domain Measurement.
Evaluating the efficiency of the system When users update iOS 14, IDFA will work by asking Phone Number List users for permission whether they want various applications to track them or not. If the user chooses not to allow tracking It will make the app Local addresses can make advertising less effective. Due to doing Personalization It's going to be more difficult. Picture from Due to Apple iOS14, Apple Tracking Transparency (ATT) will appear when users come to the application or website to ask for consent to collect data for Personalized Ads or presenting advertisements. It is specific to the user. Facebook expects that the number of users who press "Do not allow" will have an impact on Facebook Ads.
Moreover, Accessing various websites from a Macbook, iPhone or mobile device that has updated its system to the iOS14 version will have a Private Click Measurement (PCM) system = a system that will store In-Web Behavior data in Apple, which will send results for measurement. These 2 things are missing. App-to-Web Measurement (tracking and measuring user results from apps to websites) Cross-Domain Measurement (Tracking results from one domain to another) However, Facebook created a system called Aggregated Event Measurement (AEM) as a replacement for PCM to replace two measures: App-to-Web Measurement and Cross-Domain Measurement.